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Advertising effectiveness in a crowded television environment

フォーマット:
図書
責任表示:
by Michael L. Ray and Peter H. Webb
言語:
英語
出版情報:
Cambridge, Mass. : Marketing Science Institute, 1978
形態:
iv, 39 p. ; 28 cm
著者名:
Ray, Michael L.  
シリーズ名:
Report / Marketing Science Institute ; no. 78-113 <BA07416951>
書誌ID:
BA20022961
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