1.

図書
図書
1. Advertising effectiveness in a crowded television environment
by Michael L. Ray and Peter H. Webb
出版情報: Cambridge, Mass. : Marketing Science Institute, 1978
シリーズ名: Report / Marketing Science Institute ; no. 78-113
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2.

図書
図書
2. Organizational buying behavior : a state of the art review and conceptualization
by Rowland T. Moriarty & Morton Galper
出版情報: Cambridge : Marketing Science Institute, 1978
シリーズ名: Report / Marketing Science Institute ; no. 78-101
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3.

図書
図書
3. Regulation and the disadvantaged : the case of the creditors' remedies rule
by Alan R. Andreasen & Gregory D. Upah
出版情報: Cambridge, Mass. : Marketing Science Institute, c1978
シリーズ名: Report / Marketing Science Institute ; no. 78-110
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