1.

図書
図書
1. Consumer information processing research : product labeling
by William L. Wilkie
出版情報: Cambridge : Marketing Science Institute, 1975
シリーズ名: Report / Marketing Science Institute ; no. 75-104
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2.

図書
図書
2. An overview of market segmentation : behavioral concepts and research approaches
by William L. Wilkie and Joel B. Cohen
出版情報: Cambridge, Mass. : Marketing Science Institute, 1977
シリーズ名: Report / Marketing Science Institute ; No. 77-105
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3.

図書
図書
3. Consumer information processing : perspectives and implications for advertising
by William L. Wilkie and Paul W. Farris
出版情報: Cambridge, Mass. : Marketing Science Institute, 1976
シリーズ名: Report / Marketing Science Institute ; no. 76-113
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