1.

図書
図書
1. Advertising
James S. Norris
出版情報: Reston, Va. : Reston Pub. Co., c1977
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2.

図書
図書
2. Marketing communication : modern promotional strategy
Frederick E. Webster, Jr
出版情報: New York : Ronald Press Co, c1971
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3.

図書
図書
3. The Practice of advertising
edited by Norman A. Hart and James O'Connor
出版情報: London : Heinemann [for] the CAM Foundation and the Institute of Marketing, 1978
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4.

図書
図書
4. Advertising : its purpose, principles and practice. 2nd ed
[by] David Shelley Nicholl
出版情報: Plymouth : Macdonald and Evans, 1978
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5.

図書
図書
5. Advertising principles, problems, and cases. 5th ed
Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia
出版情報: Homewood, Ill. : R.D. Irwin, 1977
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6.

図書
図書
6. Advertising and market power
William S. Comanor and Thomas A. Wilson
出版情報: Cambridge, Mass. : Harvard University Press, c1974
シリーズ名: Harvard economic studies ; v. 144
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7.

図書
図書
7. Advertising and competition : theory, measurement, fact
[by] James M. Ferguson
出版情報: Cambridge, Mass. : Ballinger Pub. Co., [1974]
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8.

図書
図書
8. Advertising's affective qualities and consumer response
by Alvin J. Silk and Terry Vavra
出版情報: Cambridge, Mass. : Marketing Science Institute, 1974
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