1.

図書
図書
1. Advertising effectiveness in a crowded television environment
by Michael L. Ray and Peter H. Webb
出版情報: Cambridge, Mass. : Marketing Science Institute, 1978
シリーズ名: Report / Marketing Science Institute ; no. 78-113
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2.

図書
図書
2. Marketing communication and the hierarchy-of-effects
by Michael L. Ray
出版情報: [Cambridge, Mass. : Marketing Science Institute], 1973
シリーズ名: Report / Marketing Science Institute ; no. 73-112
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