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A framework for the comparison of marketing models : a delphi study

フォーマット:
図書
責任表示:
by Jean-Claude Larréché & David B. Montgomery
言語:
英語
出版情報:
Cambridge : Marketing Science Institute, 1977
形態:
35 p. ; 28 cm
著者名:
Larréché, Jean-Claude <DA02729264>  
シリーズ名:
Report / Marketing Science Institute ; no. 77-102 <BA07416951>
書誌ID:
BA14241687
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