1.

図書
図書
1. The effectiveness of marketing's "R & D" for marketing management : an assessment
[by] John G. Myers. Stephen A. Greyser & William F. Massy
出版情報: [Chicago] : American Marketing Association, c1979
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2.

図書
図書
2. Marketing issues - challenges for marketing in the 1980's
Stephen A. Greyser
出版情報: [Cambridge, Mass.] : Marketing Science Institute, c1980
シリーズ名: Report / Marketing Science Institute ; no. 80-102
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