Blank Cover Image

Marketing consumer services : new insights

フォーマット:
図書
責任表示:
by Pierre Eiglier ... [et al.]
言語:
英語
出版情報:
Cambridge, Mass. : Marketing Science Institute, c1977
形態:
vi, 128 p. : ill. ; 28 cm
著者名:
Eiglier, Pierre <DA03722963>  
シリーズ名:
Report / Marketing Science Institute ; no. 77-115 <BA07416951>
書誌ID:
BA07498887
子書誌情報
Loading
所蔵情報
Loading availability information
タイトルが類似している資料

類似資料:

1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
1 図書 The strategic marketing implications of consumerism

Diener, Betty Jane

Marketing Science Institute
7 図書 Marketing and marketing education : partners or parasites?

Buzzell, Robert D.

Marketing Science Institute]
2 図書 Consumerism, new challenges for marketing

Kangun, Norman, Richardson, Lee, 1940-, American Marketing Association

American Marketing Association
8 図書 Consumer problems and consumerism : analysis of calls to a consumer hot line

Diamond, Steven L., Ward, Scott, 1942-, Faber, Ronald

Marketing Science Institute
3 図書 Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of Conference conducted by Marketing Science Institute

Hunt, H. Keith, Marketing Science Institute

Marketing Science Institute
9 図書 The effectiveness of marketing's "R & D" for marketing management : an assessment

Myers, John G., 1933-, Greyser, Stephen A., Massy, William F.

American Marketing Association
4 図書 Marketing

Lee, Nick, Farrell, Andrew M.

Wiley
10 図書 Marketing issues - challenges for marketing in the 1980's

Greyser, Stephen A.

Marketing Science Institute
5 図書 Testing a conceptual framework for consumer service marketing

Bateson, John E. G., Marketing Science Institute

Marketing Science Institute
11 図書 Marketing communication and the hierarchy-of-effects

Ray, Michael L.

Marketing Science Institute]
6 図書 Consumer socialization

Ward, Scott, 1942-

Marketing Science Institute
12 図書 Marketing in nonprofit organizations

Shapiro, Benson P.

Marketing Science Institute]