Blank Cover Image

The relationship between advertising and promotion : some observations, speculations, and hypotheses

フォーマット:
図書
責任表示:
by Alden G. Clayton
言語:
英語
出版情報:
Cambridge : Marketing Science Institute, c1975
形態:
iv, 12 p. : ill. ; 28 cm
著者名:
Clayton, Alden G. <DA03718456>  
シリーズ名:
Report / Marketing Science Institute ; no. 75-110 <BA07416951>
書誌ID:
BA18514442
子書誌情報
Loading
所蔵情報
Loading availability information
タイトルが類似している資料

類似資料:

1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
1 図書 Cases in advertising and promotion management

Quelch, John A., 1951-, Farris, Paul

Irwin
7 図書 Aspekte und Probleme der Automation

Bergh, G. van den

Schweizerischer Kaufmännischer Verein
2 図書 Some observations on executive retirement

Hall, Harold Read

Division of Research, Graduate School of Busines Administration, Harvard University
8 図書 Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations

Davis, Harry L., Silk, Alvin J.

Marketing Science Institute]
3 図書 Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Prentice-Hall
9 図書 Management : organization and practice

Moore, Franklin G., 1905-

Harper & Row, John Weatherhill
4 図書 Advertising effectiveness in a crowded television environment

Ray, Michael L.

Marketing Science Institute
10 図書 The undying fire, and philosophical and theological speculations

Wells, H. G. (Herbert George), 1866-1946

Hon-no-Tomosha
5 図書 Sales promotion - fast growth, faulty management

Strang, Roger A.

Harvard Business School
11 図書 Graphis annual : the international annual of advertising and editorial graphics = Graphis annual : das internationale Jahrbuch der Werbegraphik und der …

Herdeg, Walter, 1908-

Graphis Press
6 図書 Consumer information processing : perspectives and implications for advertising

Wilkie, William L., Farris, Paul

Marketing Science Institute
12 図書 コーポレート・クリエイティビティ : 創造力発揮6つのポイント

Robinson, Alan G., Stern, Sam.

一世出版