1.

図書
図書
1. Marketing and the public interest : proceedings of a symposium
conducted by Marketing Science Institute in honor of E.T. Grether, June 8-10, 1977 ; edited by John F. Cady
出版情報: Cambridge, Mass. : MSI, 1978
シリーズ名: Report / Marketing Science Institute ; no. 78-105
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2.

図書
図書
2. Testing a conceptual framework for consumer service marketing
by John E.G. Bateson ... [et al.]
出版情報: Cambridge, Mass. : Marketing Science Institute, 1978
シリーズ名: Report / Marketing Science Institute ; no. 78-112
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