Organizational buying behavior : a state of the art review and conceptualization
- フォーマット:
- 図書
- 責任表示:
- by Rowland T. Moriarty & Morton Galper
- 言語:
- 英語
- 出版情報:
- Cambridge : Marketing Science Institute, 1978
- 形態:
- 34 p. ; 28 cm
- 著者名:
- Moriarty, Rowland T.
- シリーズ名:
- Report / Marketing Science Institute ; no. 78-101 <BA07416951>
- 書誌ID:
- BA18311911
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