Advertising effectiveness in a crowded television environment
- フォーマット:
- 図書
- 責任表示:
- by Michael L. Ray and Peter H. Webb
- 言語:
- 英語
- 出版情報:
- Cambridge, Mass. : Marketing Science Institute, 1978
- 形態:
- iv, 39 p. ; 28 cm
- 著者名:
- Ray, Michael L.
- シリーズ名:
- Report / Marketing Science Institute ; no. 78-113 <BA07416951>
- 書誌ID:
- BA20022961
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