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An overview of market segmentation : behavioral concepts and research approaches

フォーマット:
図書
責任表示:
by William L. Wilkie and Joel B. Cohen
言語:
英語
出版情報:
Cambridge, Mass. : Marketing Science Institute, 1977
形態:
34 p. ; 28 cm
著者名:
Wilkie, William L. <DA00568029>  
シリーズ名:
Report / Marketing Science Institute ; No. 77-105 <BA07416951>
書誌ID:
BA10875888
子書誌情報
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