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Sales management : new developments from behavioral and decision model research : proceedings of workshop
- フォーマット:
- 図書
- 責任表示:
- cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi
- 言語:
- 英語
- 出版情報:
- Cambridge, Mass. (14 Story St., Cambridge 02138) : MSI, 1979
- 形態:
- viii, 388 p. : ill. ; 28 cm
- 著者名:
- シリーズ名:
- Report / Marketing Science Institute ; no. 79-107 <BA07416951>
- 書誌ID:
- BA07531472
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