1.

図書
図書
1. Advertising and market power
William S. Comanor and Thomas A. Wilson
出版情報: Cambridge, Mass. : Harvard University Press, c1974
シリーズ名: Harvard economic studies ; v. 144
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2.

図書
図書
2. Advertising and competition : theory, measurement, fact
[by] James M. Ferguson
出版情報: Cambridge, Mass. : Ballinger Pub. Co., [1974]
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3.

図書
図書
3. Advertising's affective qualities and consumer response
by Alvin J. Silk and Terry Vavra
出版情報: Cambridge, Mass. : Marketing Science Institute, 1974
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