Readings in the marketing research process

フォーマット:

図書

責任表示:

edited by Keith K. Cox and Ben M. Enis

言語:

英語

出版情報:

Pacific Palisades, Calif. : Goodyear Pub. Co, c1973

形態:

xiii, 400 p. ; 23 cm

著者名:

書誌ID:

BA14149232

ISBN:

9780876207789 [0876207786]

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Decision-making; Marketing research
分類・件名:	LCC : HF5415.2 DDC : 658.8/3/08 LCSH : Marketing research LCSH : Decision-making
LCCN:	72078500
注記:	Companion vol. to the compilers' The marketing research process Includes bibliographical references

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1 図書 The marketing research process : a managerial approach to purchasing relevant information for decision making Cox, Keith Kohn., 1931-, Enis, Ben M. Goodyear Pub. Co	7 図書 Marketing investigations Reilly, William John, 1899- Arno Press
2 図書 Marketing research Luck, David Johnston, Wales, Hugh G., Taylor, Donald Arthur, 1923- Prentice-Hall	8 図書 Market research and analysis Lehmann, Donald R. R.D. Irwin
3 図書 Marketing research Aaker, David A., 1938-, Kumar V., Leone, Robert P., Day Gorge S. Wiley	9 図書 Strategies of community organization : a book of readings Cox, Fred M. F. E. Peacock Publishers
4 図書 Marketing research in a marketing environment Dillon, William R., Madden, Thomas J., Firtle, Niel H. Irwin	10 図書 Managing the organizational decision process Benton, John Breen Lexington Books
5 図書 Principles of international marketing research Groves, Len Blackwell Business	11 図書 A social psychology of group processes for decision-making Collins, Barry E., Guetzkow, Harold Steere J. Wiley
6 図書 Marketing and distribution research Brown, Lyndon O. Ronald Press	12 図書 Social policy research Bulmer, Martin Macmillan