1.

図書
図書
1. Developing a balanced marketing information system
by David B. Montgomery
出版情報: Cambridge, Mass. : Marketing Science Institute, 1970
シリーズ名: Report / Marketing Science Institute ; no. 70-111
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2.

図書
図書
2. Advertising effectiveness in a crowded television environment
by Michael L. Ray and Peter H. Webb
出版情報: Cambridge, Mass. : Marketing Science Institute, 1978
シリーズ名: Report / Marketing Science Institute ; no. 78-113
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3.

図書
図書
3. Organizational formality and performance : a quantitative analysis of the motor-carrier experience
D. Daryl Wyckoff
出版情報: Ann Arbor, Mich. : University Microfilms, c1972
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4.

図書
図書
4. The strategic process in large, complex organizations : a pilot study of new business development
Trevelyan, Eoin William
出版情報: Ann Arbor, Mich. : University Microfilms, A Xerox Company, c1974
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5.

図書
図書
5. Modeling marketing phenomena : a managearial perspective
by David B. Montgomery and Charles B. Weinberg
出版情報: Cambridge, Mass. : Marketing Science Institute, 1974
シリーズ名: Report / Marketing Science Institute ; no.74-118
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6.

図書
図書
6. New market systems : the Swedish experiment
by Derek F. Abell and Lennart Rohlin
出版情報: Cambridge, Mass. : Marketing Science Institute, 1972
シリーズ名: Report / Marketing Science Institute ; no.72-117
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7.

図書
図書
7. New product distribution : an analysis of supermarket buyer decisions
by David B. Montogomery
出版情報: Cambridge, Mass. : Marketing Science Institute, 1973
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8.

図書
図書
8. Sales promotion - fast growth, faulty management
Roger A. Strang
出版情報: [S. l.] : Harvard Business School, c1976
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9.

図書
図書
9. Decision models and descriptive models in marketing
by A.S.C. Ehrenberg and G.J. Goodhardt
出版情報: Cambridge, Mass. : Marketing Science Inst., 1976
シリーズ名: Working paper
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10.

図書
図書
10. Managing innovation and new product development
Pessemier, Edgar A., 1922-
出版情報: Cambridge : Marketing Science Institute, c1975
シリーズ名: Report / Marketing Science Institute ; no. 75-122
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11.

図書
図書
11. The strategic marketing implications of consumerism
Betty Jane Diener
出版情報: Cambridge, Mass. : Marketing Science Institute, 1974
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12.

図書
図書
12. Theories of entry
Michael R. Pearce
出版情報: Cambridge, Mass. : Marketing Science Institute, c1975
シリーズ名: Report / Marketing Science Institute ; no. 75-118
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13.

図書
図書
13. The value of retail exchange services--a measure of market performance
by Victor Cook, Rolando Polli & Susan Douglas
出版情報: Cambridge : Marketing Science Institute, 1971
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14.

図書
図書
14. Organizational buying behavior : a state of the art review and conceptualization
by Rowland T. Moriarty & Morton Galper
出版情報: Cambridge : Marketing Science Institute, 1978
シリーズ名: Report / Marketing Science Institute ; no. 78-101
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15.

図書
図書
15. The relationship between advertising and promotion : some observations, speculations, and hypotheses
by Alden G. Clayton
出版情報: Cambridge : Marketing Science Institute, c1975
シリーズ名: Report / Marketing Science Institute ; no. 75-110
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16.

図書
図書
16. A review of current developments in the use of "attitute and activity" measures in consumer market research
by Thomas P. Husted & Edgar A. Pessemier
出版情報: Cambridge : Marketing Science Institute, 1971
シリーズ名: Report / Marketing Science Institute ; no. 71-134
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17.

図書
図書
17. Consumer information processing research : product labeling
by William L. Wilkie
出版情報: Cambridge : Marketing Science Institute, 1975
シリーズ名: Report / Marketing Science Institute ; no. 75-104
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18.

図書
図書
18. Consumer problems and consumerism : analysis of calls to a consumer hot line
by Steven L. Diamond, Scott Ward & Ronald Faber
出版情報: Cambridge : Marketing Science Institute, 1974
シリーズ名: Report / Marketing Science Institute ; no. 74-104
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19.

図書
図書
19. Consumer satisfaction and dissatisfaction : oprspectives and overview
Hunt, H. Keith
出版情報: Cambridge : Marketing Science Institute, 1977
シリーズ名: Report / Marketing Science Institute ; no. 77-112
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20.

図書
図書
20. Consumer socialization of young people : a bibliography
by Ronald Faber & Scott Ward, in cooperation with Children's Advertising Review Unit of the National Advertising Devision, Council of Better Business Bureaus
出版情報: Cambridge, Mass. : Marketing Science Institute, 1976
シリーズ名: Report / Marketing Science Institute ; no. 76-108
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21.

図書
図書
21. Cross-cultural comparisons : the myth of the stereotype
Douglas, Susan P.
出版情報: Cambridge : Marketing Science Institute, 1975
シリーズ名: Report / Marketing Science Institute ; no. 75-111
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22.

図書
図書
22. Culture and consumer behavior : time for a fresh look?
by Susan Douglas & Bernard Dubois
出版情報: Cambridge : Marketing Science Institute, 1977
シリーズ名: Report / Marketing Science Institute ; no. 77-106
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23.

図書
図書
23. The effects of fair trade : the case of Rhode Island
by Anthony P. Hourihan & Jesse W. Markham ; Conducted under a grant fron the Center for Economic Studies, Washington, DC.
出版情報: Cambridge : Marketing Science Institute, 1974
シリーズ名: Report / Marketing Science Institute ; 75-109
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24.

図書
図書
24. A framework for the comparison of marketing models : a delphi study
by Jean-Claude Larréché & David B. Montgomery
出版情報: Cambridge : Marketing Science Institute, 1977
シリーズ名: Report / Marketing Science Institute ; no. 77-102
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25.

図書
図書
25. Working wife and nonworking wife families as a basis for market segmentation
Douglas, Susan P.
出版情報: Cambridge : Marketing Science Institute, c1975
シリーズ名: Report / Marketing Science Institute ; no. 75-114
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26.

図書
図書
26. The young adult consumer : an introduction and overview
Wortzel, Lawrence H.
出版情報: Cambridge : Marketing Science Institute, c1977
シリーズ名: Report / Marketing Science Institute ; no. 77-118
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27.

図書
図書
27. On the conduct of in-store field experiments
Ronald C. Curhan
出版情報: Cambridge, Mass. : Marketing Science Institute, c1975
シリーズ名: Report / Marketing Science Institute ; no. 75-116
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28.

図書
図書
28. Behavioral research on personal selling : a review of some recent studies of interaction and influence processes in sales situations
by Harry L. Davis & Alvin J. Silk
出版情報: [Cambridge, Mass. : Marketing Science Institute], 1971
シリーズ名: Report / Marketing Science Institute ; no. 71-105
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29.

図書
図書
29. Regulation and the disadvantaged : the case of the creditors' remedies rule
by Alan R. Andreasen & Gregory D. Upah
出版情報: Cambridge, Mass. : Marketing Science Institute, c1978
シリーズ名: Report / Marketing Science Institute ; no. 78-110
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30.

図書
図書
30. Distributed lag models of response to a communications mix
by David B. Montgomery [&] Alvin J. Silk
出版情報: Cambridge : Marketing Science Institute, 1970
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31.

図書
図書
31. The effectiveness of marketing's "R & D" for marketing management : an assessment
[by] John G. Myers. Stephen A. Greyser & William F. Massy
出版情報: [Chicago] : American Marketing Association, c1979
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32.

図書
図書
32. Factory organization and administration
Hugo Diemer
出版情報: New York : Arno Press, 1979
シリーズ名: History of management thought
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33.

図書
図書
33. Market structure as a measure of market performance
Louis W. Stern
出版情報: [Cambridge, Mass. : Marketing Science Institute], 1970
シリーズ名: Report / Marketing Science Institute ; no. 70-121
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34.

図書
図書
34. Marketing and marketing education : partners or parasites?
Robert D. Buzzel
出版情報: [Cambridge, Mass. : Marketing Science Institute], 1972
シリーズ名: Report / Marketing Science Institute ; no. 72-115
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35.

図書
図書
35. Marketing and economic performance : meaning and measurement
by Robert D. Buzzell
出版情報: Cambridge, Mass. : Marketing Science Institute, 1972
シリーズ名: Report / Marketing Science Institute ; no. 72-114
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36.

図書
図書
36. Marketing communication and the hierarchy-of-effects
by Michael L. Ray
出版情報: [Cambridge, Mass. : Marketing Science Institute], 1973
シリーズ名: Report / Marketing Science Institute ; no. 73-112
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37.

図書
図書
37. Marketing in nonprofit organizations
Benson P. Shapiro
出版情報: [Cambridge, Mass. : Marketing Science Institute], 1972
シリーズ名: Report / Marketing Science Institute ; no. 72-116
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38.

図書
図書
38. Marketing information and decision systems : coming of age in the '70's
byDavid B. Montgomery
出版情報: [Cambridge, Mass. : Marketing Science Institute], 1973
シリーズ名: Report / Marketing Science Institute ; no. P-63
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39.

図書
図書
39. An overview of market segmentation : behavioral concepts and research approaches
by William L. Wilkie and Joel B. Cohen
出版情報: Cambridge, Mass. : Marketing Science Institute, 1977
シリーズ名: Report / Marketing Science Institute ; No. 77-105
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40.

図書
図書
40. Factory efficiency
Herbert N. Casson
出版情報: New York : Arno Press, 1979
シリーズ名: History of management thought
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41.

図書
図書
41. Industrial administration
A.E. Berriman ... [et al.]
出版情報: New York : Arno Press, 1979, c1920
シリーズ名: History of management thought
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42.

図書
図書
42. Developing accounting principles in the European economic community
edited by John W.H. Trueman
出版情報: Armidale, N.S.W. : Department of Accounting and Financial Management, University of New England, 1979
シリーズ名: A.F.M. exploratory series ; no. 7
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43.

図書
図書
43. The evolution of retail institutions in the United States
by Malcolm P. McNair and Eleanor G. May
出版情報: Cambridge, Mass. : Marketing Science Institute, c1976
シリーズ名: Report (Marketing Science Institute) ; no. 76-100
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44.

図書
図書
44. Consumer information processing : perspectives and implications for advertising
by William L. Wilkie and Paul W. Farris
出版情報: Cambridge, Mass. : Marketing Science Institute, 1976
シリーズ名: Report / Marketing Science Institute ; no. 76-113
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45.

図書
図書
45. Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of Conference conducted by Marketing Science Institute
edited by H. Keith Hunt
出版情報: Cambridge, Mass. : Marketing Science Institute, 1977
シリーズ名: Report ; no. 77-103
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46.

図書
図書
46. The evaluation of consumer protection laws : the case of the fair credit reporting act
by Louis W. Stern ... [et al.]
出版情報: Cambridge, Mass. : Marketing Science Institute, 1977
シリーズ名: Report (Marketing Science Institute) ; no. 77-114
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47.

図書
図書
47. Marketing consumer services : new insights
by Pierre Eiglier ... [et al.]
出版情報: Cambridge, Mass. : Marketing Science Institute, c1977
シリーズ名: Report / Marketing Science Institute ; no. 77-115
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48.

図書
図書
48. Managerial aspects of market structure analysis and market maps
by Edgar A. Pessemier
出版情報: Cambridge, Mass. : Marketing Science Institute, c1979
シリーズ名: Report / Marketing Science Institute ; no. 79-101
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49.

図書
図書
49. Market structure analysis of new product, market, and communication opportunities
by Edgar A. Pessemier
出版情報: Cambridge, Mass. : Marketing Science Institute, 1976
シリーズ名: Report / Marketing Science Institute ; no. 76-106
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50.

図書
図書
50. The fundamentals of top management
Ralph Currier Davis
出版情報: New York : Arno Press, 1979, c1951
シリーズ名: History of management thought
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