Advertising principles, problems, and cases

フォーマット:

図書

責任表示:

Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia

言語:

英語

出版情報:

Homewood, Ill. : R.D. Irwin, 1977

形態:

xviii, 690 p. : ill. ; 25 cm

著者名:

書誌ID:

BA36497414

ISBN:

9780256019254 [0256019258]

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Advertising; Advertising--Case studies
分類・件名:	LCC : HF5823 DDC : 659.1 LCSH : Advertising LCSH : Advertising -- Case studies
LCCN:	76047746
注記:	First-4th ed. published under title: Advertising principles and problems Rev. ed. published as: Advertising. 6th ed. 1983 Bibliography: p. 675-677 Includes indexes

1

2

3

4

5

6

7

8

9

10

11

12

1 図書 Cases in advertising and promotion management Quelch, John A., 1951-, Farris, Paul Irwin	7 図書 Advertising Norris, James S., 1915- Reston Pub. Co.
2 図書 Readings in marketing Dirksen, Charles J., Kroeger, Arthur, Lockley, Lawrence C. R.D. Irwin	8 図書 Advertising Wright, John Sherman, 1920-, Winter, Willis L., Zeigler, Sherilyn K. McGraw-Hill
3 図書 Advertising principles Starch, Daniel Arno Press	9 図書 Case problems in finance Hunt, Pearson, Williams, Charles (Charles M.) R.D. Irwin
4 図書 Advertising : its purpose, principles and practice Nicholl, David Shelley Macdonald and Evans	10 図書 The Practice of advertising Hart, Norman A., O'Connor, James Heinemann [for] the CAM Foundation and the Institute of Marketing
5 図書 Consumer decision processes : marketing and advertising implications Nicosia, Francesco M., 1927-, University of California, Berkeley. School of Business Administration, California. … Prentice-Hall	11 図書 Contemporary advertising Bovée, Courtland L., Arens, William F. Irwin
6 図書 Advertising's affective qualities and consumer response Silk, Alvin J., Vavra, Terry Marketing Science Institute	12 図書 Advertising and competition Backman, Jules, 1910- New York University Press