The Practice of advertising

フォーマット:

図書

責任表示:

edited by Norman A. Hart and James O'Connor

言語:

英語

出版情報:

London : Heinemann [for] the CAM Foundation and the Institute of Marketing, 1978

形態:

xxiii, 196 p. : ill. ; 24 cm

著者名:

書誌ID:

BA13303687

ISBN:

9780434903627 [0434903620]

子書誌情報

所蔵情報

タイトルが類似している資料

詳細

主題:	Advertising
分類・件名:	LCC : HF5823 DDC : 659.1/0941 LCSH : Advertising
LCCN:	79301396
注記:	Includes bibliographies and index Published on behalf of the CAM Foundation and the Institute of Marketing

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1 図書 Advertising Norris, James S., 1915- Reston Pub. Co.	7 図書 Advertising principles Starch, Daniel Arno Press
2 図書 Advertising, the process and practice Engel, Jack McGraw-Hill	8 図書 Advertising and competition Backman, Jules, 1910- New York University Press
3 図書 Advertising : its purpose, principles and practice Nicholl, David Shelley Macdonald and Evans	9 図書 The economics of advertising Reekie, W. Duncan Macmillan
4 図書 Advertising and competition : theory, measurement, fact Ferguson, James Milton Ballinger Pub. Co.	10 図書 Scientific advertising Hopkins, Claude C., 1866-1932 MacGibbon & Kee
5 図書 Advertising Wright, John Sherman, 1920-, Winter, Willis L., Zeigler, Sherilyn K. McGraw-Hill	11 図書 A preface to advertising O'Dea, Mark Whittlesey House, McGraw-Hill Book Co.
6 図書 Contemporary advertising Bovée, Courtland L., Arens, William F. Irwin	12 図書 Advertising techniques and management Zacher, Robert Vincent R.D. Irwin