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Consumer information processing : perspectives and implications for advertising

フォーマット:
図書
責任表示:
by William L. Wilkie and Paul W. Farris
言語:
英語
出版情報:
Cambridge, Mass. : Marketing Science Institute, 1976
形態:
vi, 153 p. : ill. ; 28 cm
著者名:
シリーズ名:
Report / Marketing Science Institute ; no. 76-113 <BA07416951>
書誌ID:
BA07493759
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